{"id":5657,"date":"2020-01-31T12:12:21","date_gmt":"2020-01-31T11:12:21","guid":{"rendered":"https:\/\/www.asociacionmarketing.com\/?p=5657"},"modified":"2026-06-11T09:59:26","modified_gmt":"2026-06-11T09:59:26","slug":"v-edicion-pesmes","status":"publish","type":"post","link":"https:\/\/asociacionmarketing.com\/eu\/v-edicion-pesmes\/","title":{"rendered":"V Edici\u00f3n PesMes: Premios en Marketing"},"content":{"rendered":"<p>El Aula Magna de La Facultad de Econom\u00eda y Empresa-Sarriko de la Universidad del Pa\u00eds Vasco se visti\u00f3 de gala el pasado 12 de noviembre para reconocer las principales acciones de marketing llevadas a cabo por las empresas vascas durante los dos \u00faltimos a\u00f1os.<\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"28\" data-lineheight=\"44.8px\">PREMIADOS<\/h3>\n<p>Los premiados fueron los siguientes:<\/p>\n<ul>\n<li><strong> Aidearte,<\/strong> por su packaging para Furoshiri.<\/li>\n<li><strong>Ekhi, <\/strong>con su estrategia de distribuci\u00f3n durante el confinamiento para Cervezas La Salve.<\/li>\n<li><strong> Orbea, <\/strong>por el dise\u00f1o de su nueva marca Hiru.<\/li>\n<li><strong>Zorraquino, <\/strong>por el dise\u00f1o de la nueva app de EITB.<\/li>\n<li><strong>Neinor, <\/strong>con varias campa\u00f1as gr\u00e1ficas destinadas a la venta de \u00a0promociones inmobiliarias.<\/li>\n<li><strong>Dimensi\u00f3n, <\/strong>por sus acciones de 360 grados llevadas a cabo para Laboral Kutxa.<\/li>\n<li><strong>Ausolan, <\/strong>por su acci\u00f3n de marketing interno \u201c17 mujeres\u201d.<\/li>\n<li><strong>Ismark, <\/strong>por los interesantes resultados obtenidos en sus campa\u00f1as de marketing industrial para Duplostock.<\/li>\n<li><strong>Sirope, <\/strong>por su campa\u00f1a para fomentar el reciclaje entre los m\u00e1s peque\u00f1os encargada por Ecoembes.<\/li>\n<li><strong>Aloha Pok\u00e9,<\/strong> por la conceptualizaci\u00f3n y acciones de marketing completas llevadas a cabo para promocionar sus restaurantes de comida saludable.<\/li>\n<li><strong> Osito &amp; Co, <\/strong>por su capacidad para desarrollar producto y destacar comunicacionalmente con muy pocos medios econ\u00f3micos.<\/li>\n<\/ul>\n<p>Adem\u00e1s, se entregaron 3 acc\u00e9sits. El primero a <strong>la agencia Avocado,<\/strong> por el dise\u00f1o de marca para la academia Fundamental English. El segundo a <strong>Arteman, <\/strong>por sus trabajos para Arantzazu Lab. Y el \u00faltimo, a <strong>Turismo de Navarra<\/strong> por su campa\u00f1a \u201cNavarra es un privilegio\u201d, destinada a fomentar el turismo auton\u00f3mico propio en un momento de restricciones de movimiento a las comunidades vecinas.<\/p>\n<p>Finalmente se otorg\u00f3 un reconocimiento a la empresa <strong>GlobalSound<\/strong> por ser pionera en Euskadi en la aplicaci\u00f3n de soluciones innovadoras en audiobranding.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Premios M\u00e1ster Marketing (PesMes)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/BUHkCxW3Qr4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" 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780px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-id=\"7037\" src=\"https:\/\/asociacionmarketing.com\/wp-content\/uploads\/2020\/01\/IMG_2736.jpg\" alt=\"\" class=\"wp-image-7037\" srcset=\"https:\/\/asociacionmarketing.com\/wp-content\/uploads\/2020\/01\/IMG_2736.jpg 800w, https:\/\/asociacionmarketing.com\/wp-content\/uploads\/2020\/01\/IMG_2736-300x225.jpg 300w, https:\/\/asociacionmarketing.com\/wp-content\/uploads\/2020\/01\/IMG_2736-768x576.jpg 768w, https:\/\/asociacionmarketing.com\/wp-content\/uploads\/2020\/01\/IMG_2736-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>El Aula Magna de La Facultad de Econom\u00eda y Empresa-Sarriko de la Universidad del Pa\u00eds Vasco se visti\u00f3 de gala el pasado 12 de noviembre para reconocer las principales acciones de marketing llevadas a cabo por las empresas vascas durante los dos \u00faltimos a\u00f1os. PREMIADOS Los premiados fueron los siguientes: Aidearte, por su packaging para [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,27],"tags":[],"class_list":["post-5657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ediciones-premios-marketing","category-eventos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V Edici\u00f3n PesMes: Premios en Marketing - Dominio Principal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asociacionmarketing.com\/eu\/v-edicion-pesmes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V Edici\u00f3n PesMes: Premios en Marketing - Dominio Principal\" \/>\n<meta property=\"og:description\" content=\"El Aula Magna de La Facultad de Econom\u00eda y Empresa-Sarriko de la Universidad del Pa\u00eds Vasco se visti\u00f3 de gala el pasado 12 de noviembre para reconocer las principales acciones de marketing llevadas a cabo por las empresas vascas durante los dos \u00faltimos a\u00f1os. 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