{"id":5939,"date":"2023-01-23T23:11:43","date_gmt":"2023-01-23T22:11:43","guid":{"rendered":"https:\/\/www.asociacionmarketing.com\/?p=5939"},"modified":"2026-03-19T13:06:42","modified_gmt":"2026-03-19T13:06:42","slug":"conferencia-twitch-gamers-y-e-sports-nuevas-estrategias-para-llegar-al-publico-joven-en-la-era-digital","status":"publish","type":"post","link":"https:\/\/asociacionmarketing.com\/eu\/conferencia-twitch-gamers-y-e-sports-nuevas-estrategias-para-llegar-al-publico-joven-en-la-era-digital\/","title":{"rendered":"Conferencia: Twitch, gamers y e-sports: nuevas estrategias para llegar al p\u00fablico joven en la era digital"},"content":{"rendered":"<div class=\"x_x_elementToProof x_x_ContentPasted0\">\n<ol>\n<li>\n<div class=\"x_x_elementToProof\">\u00bfQuieres llegar a una audiencia juvenil? \u00a1Los canales tradicionales ya no funcionan! Los j\u00f3venes se conectan y relacionan digitalmente y se gu\u00edan por unos valores y principios que chocan con la publicidad convencional.<\/div>\n<div class=\"x_x_elementToProof\"><\/div>\n<div class=\"x_x_elementToProof x_x_ContentPasted1 x_x_ContentPasted2\">M\u00e1s all\u00e1 de las redes sociales, el mail marketing o los anuncios\u00a0<i>on line<\/i>, existe un sector en alza menos conocido por la mayor\u00eda del p\u00fablico m\u00e1s veterano, los e-sports, grandes competiciones de videojuegos que concentran simult\u00e1neamente a miles de personas en un espacio f\u00edsico y\/o frente a las pantallas.<\/div>\n<div class=\"x_x_elementToProof\"><\/div>\n<div class=\"x_x_elementToProof x_x_ContentPasted0\">De la mano de Jon Ferm\u00edn San Juli\u00e1n, director y fundador de la agencia especializada en unir marcas con gamers, ORE Esports , conoceremos en profundidad en qu\u00e9 consiste este nuevo sector, sus claves y cifras y repasaremos con ejemplos reales algunas de las mejores campa\u00f1as que se han realizado a nivel internacional, nacional y auton\u00f3mico.<\/div>\n<div><\/div>\n<div>El acto tendr\u00e1 lugar en el Sal\u00f3n de Grados de la Facultad de Sarriko a las 16.30 h. No es necesario confirmar asistencia.<\/div>\n<div class=\"x_x_elementToProof x_x_ContentPasted0\"><\/div>\n<div class=\"x_x_elementToProof x_x_ContentPasted0\"><b>PROGRAMA<\/b><\/div>\n<div class=\"x_x_elementToProof x_x_ContentPasted0\">\n<ol>\n<li><span class=\"x_x_ContentPasted3 x_x_ContentPasted4\">\u00bfQu\u00e9 son los e-sports?<\/span><\/li>\n<li><span class=\"x_x_ContentPasted3 x_x_ContentPasted4\">Datos y cifras nacionales e internacionales<\/span><\/li>\n<li><span class=\"x_x_ContentPasted3 x_x_ContentPasted4\">\u00a0Grandes proyectos de e-sports en Espa\u00f1a<\/span><\/li>\n<li><span class=\"x_x_ContentPasted3 x_x_ContentPasted4\">Los e-sports como medio para llegar a las nuevas generaciones.<\/span><\/li>\n<li><span class=\"x_x_ContentPasted3 x_x_ContentPasted4\">Los e-sports y el marketing<\/span><\/li>\n<li><span class=\"x_x_ContentPasted3 x_x_ContentPasted4\">Grandes casos de \u00e9xito de acciones de marketing en los e-sports<\/span><\/li>\n<li><span class=\"x_x_ContentPasted3 x_x_ContentPasted4\">Ejemplos de campa\u00f1as de marketing de ORE Esports. Clientes vascos y espa\u00f1oles.<\/span><\/li>\n<\/ol>\n<\/div>\n<\/li>\n<\/ol>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfQuieres llegar a una audiencia juvenil? \u00a1Los canales tradicionales ya no funcionan! Los j\u00f3venes se conectan y relacionan digitalmente y se gu\u00edan por unos valores y principios que chocan con la publicidad convencional. M\u00e1s all\u00e1 de las redes sociales, el mail marketing o los anuncios\u00a0on line, existe un sector en alza menos conocido por la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,27],"tags":[],"class_list":["post-5939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actividades","category-eventos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conferencia: Twitch, gamers y e-sports: nuevas estrategias para llegar al p\u00fablico joven en la era digital - Alumni<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conferencia: Twitch, gamers y e-sports: nuevas estrategias para llegar al p\u00fablico joven en la era digital - Alumni\" \/>\n<meta property=\"og:description\" content=\"\u00bfQuieres llegar a una audiencia juvenil? \u00a1Los canales tradicionales ya no funcionan! 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