{"id":5945,"date":"2023-06-02T15:39:49","date_gmt":"2023-06-02T13:39:49","guid":{"rendered":"https:\/\/www.asociacionmarketing.com\/?p=5945"},"modified":"2026-03-19T13:06:00","modified_gmt":"2026-03-19T13:06:00","slug":"tendencias-y-desafios-en-el-mundo-laboral-del-marketing","status":"publish","type":"post","link":"https:\/\/asociacionmarketing.com\/eu\/tendencias-y-desafios-en-el-mundo-laboral-del-marketing\/","title":{"rendered":"Tendencias y desaf\u00edos en el mundo laboral del marketing"},"content":{"rendered":"<p>\u00bfCu\u00e1les son las tendencias en marketing y, por tanto, los desaf\u00edos a los que se enfrenta el mercado laboral actual del sector? \u00bfQu\u00e9 tipo de empleos se est\u00e1n demandando y se van a demandar en el \u00e1rea de marketing? \u00bfPueden el Gaming y la Inteligencia Artificial aplicarse en la selecci\u00f3n y b\u00fasqueda de empleo? Tanto si est\u00e1s buscando trabajo o promocionar en el sector del marketing como si eres empleador y est\u00e1s buscando talento, esta jornada te interesa.<\/p>\n<p class=\"x_MsoNormal\"><b>Programa<\/b><\/p>\n<p class=\"x_MsoNormal\"><b>BIENVENIDA Y PRESENTACI\u00d3N<\/b><br aria-hidden=\"true\" \/>Lucia Celles y Joseba Arrieta. Asociaci\u00f3n Marketing Alumni<br aria-hidden=\"true\" \/>Maite Ruiz Roque\u00f1i. M\u00e1ster en marketing y direcci\u00f3n comercial. UPV\/EHU<\/p>\n<p class=\"x_MsoNormal\"><b>Ponencia 1. \u201cTendencias del mercado laboral actual en Marketing\u201d<\/b><br aria-hidden=\"true\" \/>Mario Allende, Executive Manager Sales &amp; Marketing &amp; Digital en Michael Page<br aria-hidden=\"true\" \/>Julen Altuna, Senior Manager Sales, Marketing &amp; Digital Zona Norte en Michael Page<br aria-hidden=\"true\" \/>Juncal Iglesias, Senior Consultant \u2013 Sales &amp; Marketing &amp; Digital en Michael Page<br aria-hidden=\"true\" \/>Michael Page, empresa l\u00edder en el sector de recursos humanos, hablar\u00e1 sobre las tendencias actuales en el mercado laboral en marketing, incluyendo oportunidades de empleo emergentes y habilidades y competencias en demanda.<\/p>\n<p class=\"x_MsoNormal\"><b>Ponencia 2. \u201cClaves para el \u00e9xito en la b\u00fasqueda de empleo\u201d<\/b><br aria-hidden=\"true\" \/>Jos\u00e9 Luis Bezanilla, T\u00e9cnico de empleo, formador, orientador laboral en la Federaci\u00f3n Vizca\u00edna de Empresas del Metal \u2013 FVEM y autor del libro \u201cP\u00efldoras Antidesempleo tras la Cuarentena. C\u00f3mo buscar trabajo en 4 pasos\u00bb.<br aria-hidden=\"true\" \/>Especialista en coaching y desarrollo personal, Jos\u00e9 Luis hablar\u00e1 sobre las claves para el \u00e9xito en la b\u00fasqueda de empleo, incluyendo consejos pr\u00e1cticos y operativos.<\/p>\n<p class=\"x_MsoNormal\"><b>Ponencia 3. \u201cUso de la gamificaci\u00f3n y la Inteligencia Artificial aplicada al empleo\u201d<\/b><br aria-hidden=\"true\" \/>Mikel Escriche, HRBP | HR Manager en Gestionet<br aria-hidden=\"true\" \/>Gestionet, empresa especializada en soluciones tecnol\u00f3gicas para la gesti\u00f3n de los recursos humanos, hablar\u00e1 las soluciones actuales de la gamificaci\u00f3n y la inteligencia artificial en la selecci\u00f3n y b\u00fasqueda de empleo.<\/p>\n<p class=\"x_MsoNormal\"><b>Tiempo para Networking<\/b><\/p>\n<p>El acto tendr\u00e1 lugar en el Sal\u00f3n de Grados de la Facultad de Econom\u00eda y Empresa de Sarriko, el jueves 8 de junio de 2023 de 18:30 a 20:30 h. La asistencia es gratuita pero es necesario inscribirse.<\/p>\n<p><a href=\"https:\/\/www.asociacionmarketing.com\/wp-content\/uploads\/Tendencias-y-desafios-en-el-mundo-laboral-del-marketing.pdf\" target=\"_blank\" rel=\"noopener\">Enlace al programa.<\/a><\/p>\n<p><a href=\"https:\/\/www.ehu.eus\/es\/web\/forms\/shared\/-\/form\/38550604\" target=\"_blank\" rel=\"noopener\">Link para inscripciones<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1les son las tendencias en marketing y, por tanto, los desaf\u00edos a los que se enfrenta el mercado laboral actual del sector? \u00bfQu\u00e9 tipo de empleos se est\u00e1n demandando y se van a demandar en el \u00e1rea de marketing? \u00bfPueden el Gaming y la Inteligencia Artificial aplicarse en la selecci\u00f3n y b\u00fasqueda de empleo? Tanto [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,27],"tags":[],"class_list":["post-5945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actividades","category-eventos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tendencias y desaf\u00edos en el mundo laboral del marketing - Alumni<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendencias y desaf\u00edos en el mundo laboral del marketing - Alumni\" \/>\n<meta property=\"og:description\" content=\"\u00bfCu\u00e1les son las tendencias en marketing y, por tanto, los desaf\u00edos a los que se enfrenta el mercado laboral actual del sector? \u00bfQu\u00e9 tipo de empleos se est\u00e1n demandando y se van a demandar en el \u00e1rea de marketing? \u00bfPueden el Gaming y la Inteligencia Artificial aplicarse en la selecci\u00f3n y b\u00fasqueda de empleo? 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