{"id":6280,"date":"2025-10-26T20:26:26","date_gmt":"2025-10-26T19:26:26","guid":{"rendered":"https:\/\/www.asociacionmarketing.com\/?p=6280"},"modified":"2026-07-22T11:55:49","modified_gmt":"2026-07-22T11:55:49","slug":"vii-edicion-premios-marketing-pesmes","status":"publish","type":"post","link":"https:\/\/asociacionmarketing.com\/eu\/vii-edicion-premios-marketing-pesmes\/","title":{"rendered":"PesMes VII Edizioa: Marketin Sariak"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6280\" class=\"elementor elementor-6280\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-120e6589 e-flex e-con-boxed e-con e-parent\" data-id=\"120e6589\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38f115cc elementor-widget elementor-widget-text-editor\" data-id=\"38f115cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"fusion-responsive-typography-calculated\" style=\"text-align: center;\" data-fontsize=\"28\" data-lineheight=\"33.6px\">VII EDICI\u00d3N PREMIOS MARKETING, PesMes 2025<\/h2><p>El Bizkaia Aretoa de la UPV\/EHU se visti\u00f3 de gala el pasado 24 de octubre para reconocer las principales acciones de marketing llevadas a cabo por las empresas vascas o con delegaci\u00f3n comercial en el Pa\u00eds Vasco durante los dos \u00faltimos a\u00f1os.<\/p><h3 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"28\" data-lineheight=\"44.8px\">PREMIADOS<\/h3><p>El Bizkaia Aretoa de Bilbao acogi\u00f3 la s\u00e9ptima edici\u00f3n de los <strong>Premios PesMes de Marketing<\/strong> organizados por la <strong>Asociaci\u00f3n de Marketing AMA<\/strong>, una asociaci\u00f3n sin \u00e1nimo de lucro que impuls\u00f3 este evento hace m\u00e1s de diez a\u00f1os. Estos galardones, con vocaci\u00f3n bienal, reconocen e impulsan las buenas pr\u00e1cticas de marketing desarrolladas por profesionales, empresas y organizaciones del Pa\u00eds Vasco.<\/p><p>La gala de los <strong>Premios PesMes 2025<\/strong> reuni\u00f3 en el Bizkaia Aretoa a unos 300 profesionales del marketing, la comunicaci\u00f3n y la empresa vasca en una noche marcada por el talento, la emoci\u00f3n y la presentaci\u00f3n de la nueva <strong>Asociaci\u00f3n de Marketing AMA<\/strong>. Diez a\u00f1os despu\u00e9s de su creaci\u00f3n, la asociaci\u00f3n abre una etapa m\u00e1s abierta y colaborativa para seguir impulsando, como dice su slogan, <em>el marketing que nos merecemos<\/em>.<\/p><p>El evento cont\u00f3 con el <strong>patrocinio de la Diputaci\u00f3n Foral de Bizkaia<\/strong> y la participaci\u00f3n de la diputada de Promoci\u00f3n Econ\u00f3mica, <strong>Ainara Basurko<\/strong>, quien entreg\u00f3 dos de los galardones a las agencias <strong>Biwott<\/strong> y <strong>Lin3s<\/strong> por sus acciones de <em>marketing industrial digital<\/em> para <strong>Lancor<\/strong> y <strong>Salto Systems<\/strong>, respectivamente.<\/p><p>El resto de premiados fueron los siguientes:<\/p><ul><li>En la categor\u00eda de \u00abMarketing Internacional\u00bb: la empresa <strong>Fanox. <\/strong>Por el \u00e9xito de sus acciones de marketing digital para la captaci\u00f3n de negocios internacionales.<\/li><\/ul><ul><li>En la categor\u00eda \u00abMarketing P\u00fablico 360\u00ba\u00bb<em>: <\/em>la agencia <strong>Ros. <\/strong>Por su campa\u00f1a<strong> \u201cQR Que Erre\u201d<\/strong> para el Departamento de Hacienda de la Diputaci\u00f3n Foral de Bizkaia.<\/li><\/ul><ul><li>En la categor\u00eda \u00abMarketing P\u00fablico \u2013 Campa\u00f1a Audiovisual\u00bb: la agencia <strong>Arteman. <\/strong>Por su trabajo con motivo del 125\u00ba aniversario del Palacio Foral de Bizkaia.<\/li><\/ul><ul><li>En la categor\u00eda \u00abMarketing Social\u00bb: la ONG <strong>Alboan. <\/strong>Por las acciones realizadas para su proyecto <strong>\u201cSomos Amazon\u00eda\u201d<\/strong>.<\/li><\/ul><ul><li>En la categor\u00eda \u00abInnovaci\u00f3n de Producto\u00bb: la empresa <strong>Spika Tech. <\/strong>Por el desarrollo de <strong>VR-Cardio.<\/strong><\/li><\/ul><ul><li>En la categor\u00eda \u00abComunicaci\u00f3n 360\u00ba\u00bb: la agencia <strong>Burutu. <\/strong>Por su campa\u00f1a para <strong>Ika Euskaltegi.<\/strong><\/li><\/ul><ul><li>En la categor\u00eda \u00abComunicaci\u00f3n Audiovisual\u00bb: la agencia <strong>Panarama. <\/strong>Por su webserie <strong>Ondo Izan <\/strong>para <strong>CEBEK.<\/strong><\/li><\/ul><ul><li>En la categor\u00eda \u00abCampa\u00f1a de Lanzamiento de Nuevo Producto\u00bb: la empresa farmac\u00e9utica <strong>i+Med. <\/strong>Por las acciones de comunicaci\u00f3n realizadas para el dent\u00edfrico en pastillas <strong>ONAK.<\/strong><\/li><\/ul><ul><li>En la categor\u00eda \u00abDise\u00f1o de Marca\u00bb: la agencia <strong>Sirope. <\/strong>Por su trabajo para <strong>EITB<\/strong> en la concepci\u00f3n de la marca para la plataforma digital de contenido infantil <strong>Makusi.<\/strong><\/li><\/ul><ul><li>En la categor\u00eda \u00abMicroempresa\u00bb: el peque\u00f1o comercio <strong>Cat Caf\u00e9 Bilbao. <\/strong>Por su creatividad y coherencia de marca.<\/li><\/ul><ul><li>En la categor\u00eda \u00abAcci\u00f3n Completa de Marketing\u00bb: la empresa <strong>Casa Eceiza. <\/strong>Por su estrategia integral (producto, precio, distribuci\u00f3n y comunicaci\u00f3n) para la internacionalizaci\u00f3n de su <strong>tarta de queso donostiarra. <\/strong>Este \u00faltimo premio, fue entregado por <strong>Jon Ander Ega\u00f1a<\/strong>, Director del Food Cluster.<\/li><\/ul><p>\u00a0<\/p><p><img decoding=\"async\" src=\"https:\/\/asociacionmarketing.com\/wp-content\/uploads\/2025\/10\/Premios-PesMes-2025-41-2.jpg\" \/><\/p><p><strong>La Asociaci\u00f3n Marketing AMA quiere ser el punto de encuentro de quienes creen en un marketing actual, \u00e9tico y conectado; un espacio donde aprender, compartir y avanzar juntos, con la convicci\u00f3n de que el marketing es motor de competitividad, de innovaci\u00f3n y de progreso para Euskadi.<\/strong>\u00a0La nueva identidad visual corporativa de AMA, presentada durante el evento, simboliza esa ambici\u00f3n: <strong>una comunidad rigurosa y valiente, que da visibilidad al talento local y trabaja por reforzar el papel estrat\u00e9gico del marketing en la competitividad empresarial vasca<\/strong>, mediante la excelencia, la formaci\u00f3n continua y la generaci\u00f3n de valor en torno al ejercicio \u00e9tico y profesional de la disciplina.<\/p><p>La s\u00e9ptima edici\u00f3n de los <strong>PesMes<\/strong> marc\u00f3 un r\u00e9cord de participaci\u00f3n con <strong>45 candidaturas<\/strong>, un <strong>36 % m\u00e1s<\/strong> que en la anterior convocatoria, consolidando a los premios como <strong>el gran escaparate del marketing vasco<\/strong>.<\/p><p>El encuentro finaliz\u00f3 con las ponencias de <strong>\u00c1ngel Alloza<\/strong> (Corporate Excellence) y <strong>Eduardo Saiz<\/strong> (Cervezas La Salve), y un c\u00f3ctel de networking que sirvi\u00f3 de broche para una jornada que uni\u00f3 <strong>celebraci\u00f3n, conocimiento y comunidad<\/strong>.<\/p><p><!-- \/wp:gallery --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9422e1d 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PREMIADOS El Bizkaia Aretoa de Bilbao acogi\u00f3 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,27],"tags":[],"class_list":["post-6280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ediciones-premios-marketing","category-eventos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VII Edici\u00f3n PesMes: Premios en Marketing - Asociaci\u00f3n de Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asociacionmarketing.com\/eu\/vii-edicion-premios-marketing-pesmes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VII Edici\u00f3n PesMes: Premios en Marketing - Asociaci\u00f3n de Marketing\" \/>\n<meta property=\"og:description\" content=\"VII EDICI\u00d3N PREMIOS MARKETING, PesMes 2025 El Bizkaia Aretoa de la UPV\/EHU se visti\u00f3 de gala el pasado 24 de octubre para reconocer las principales acciones de marketing llevadas a cabo por las empresas vascas o con delegaci\u00f3n comercial en el Pa\u00eds Vasco durante los dos \u00faltimos a\u00f1os. 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