{"id":7652,"date":"2026-05-06T11:43:47","date_gmt":"2026-05-06T11:43:47","guid":{"rendered":"https:\/\/asociacionmarketing.com\/?p=7652"},"modified":"2026-05-07T06:57:50","modified_gmt":"2026-05-07T06:57:50","slug":"negociacion-comercial","status":"publish","type":"post","link":"https:\/\/asociacionmarketing.com\/eu\/negociacion-comercial\/","title":{"rendered":"Marketing: motor de crecimiento en empresas industriales"},"content":{"rendered":"<p>&#8211; Fecha: 21 de mayo\u00a0<br \/>&#8211; Hora: 18.00-21.00\u00a0<br \/>&#8211; Lugar: Sal\u00f3n de Grados. Facultad de Econom\u00eda y Empresa (Sarriko)\u00a0<br \/>&#8211; Ponente: Eduardo Iracheta es Responsable de Marketing en Kinematics\u00a0<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Estrategia, ROI y automatizaci\u00f3n para escalar en entornos industriales de alta competitividad. Caso de estudio real con ejemplos y herramientas para optimizar la inversi\u00f3n en marketing, evolucionar la prospecci\u00f3n comercial y escalar equipos a trav\u00e9s de la tecnolog\u00eda (incluida la IA) generando resultados medibles en el corto y largo plazo.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-black-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/forms.gle\/W66jK7Rr8nWCLad47\" style=\"background-color:#c6f7a5\">Formulario de Inscripci\u00f3n<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8211; Fecha: 21 de mayo\u00a0&#8211; Hora: 18.00-21.00\u00a0&#8211; Lugar: Sal\u00f3n de Grados. Facultad de Econom\u00eda y Empresa (Sarriko)\u00a0&#8211; Ponente: Eduardo Iracheta es Responsable de Marketing en Kinematics\u00a0 Estrategia, ROI y automatizaci\u00f3n para escalar en entornos industriales de alta competitividad. Caso de estudio real con ejemplos y herramientas para optimizar la inversi\u00f3n en marketing, evolucionar la prospecci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-7652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cursos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing: motor de crecimiento en empresas industriales - Alumni<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing: motor de crecimiento en empresas industriales - Alumni\" \/>\n<meta property=\"og:description\" content=\"&#8211; Fecha: 21 de mayo\u00a0&#8211; Hora: 18.00-21.00\u00a0&#8211; Lugar: Sal\u00f3n de Grados. Facultad de Econom\u00eda y Empresa (Sarriko)\u00a0&#8211; Ponente: Eduardo Iracheta es Responsable de Marketing en Kinematics\u00a0 Estrategia, ROI y automatizaci\u00f3n para escalar en entornos industriales de alta competitividad. Caso de estudio real con ejemplos y herramientas para optimizar la inversi\u00f3n en marketing, evolucionar la prospecci\u00f3n [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asociacionmarketing.com\/eu\/negociacion-comercial\/\" \/>\n<meta property=\"og:site_name\" content=\"Alumni\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-06T11:43:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T06:57:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asociacionmarketing.com\/wp-content\/uploads\/2026\/05\/marketing-strategy-planning-sticky-notes-on-corkbo-2026-01-06-10-28-37-utc-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"info@lodigitalizo.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"info@lodigitalizo.com\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asociacionmarketing.com\\\/negociacion-comercial\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asociacionmarketing.com\\\/negociacion-comercial\\\/\"},\"author\":{\"name\":\"info@lodigitalizo.com\",\"@id\":\"https:\\\/\\\/asociacionmarketing.com\\\/#\\\/schema\\\/person\\\/5dfc5676aa532876ffc75d30974adc1e\"},\"headline\":\"Marketing: motor de crecimiento en empresas industriales\",\"datePublished\":\"2026-05-06T11:43:47+00:00\",\"dateModified\":\"2026-05-07T06:57:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asociacionmarketing.com\\\/negociacion-comercial\\\/\"},\"wordCount\":96,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/asociacionmarketing.com\\\/negociacion-comercial\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asociacionmarketing.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/marketing-strategy-planning-sticky-notes-on-corkbo-2026-01-06-10-28-37-utc-1-1.jpg\",\"articleSection\":[\"Formaci\u00f3n\"],\"inLanguage\":\"eu\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/asociacionmarketing.com\\\/negociacion-comercial\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asociacionmarketing.com\\\/negociacion-comercial\\\/\",\"url\":\"https:\\\/\\\/asociacionmarketing.com\\\/negociacion-comercial\\\/\",\"name\":\"Marketing: motor de crecimiento en empresas industriales - 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