{"id":9452,"date":"2026-11-10T08:00:00","date_gmt":"2026-11-10T08:00:00","guid":{"rendered":"https:\/\/asociacionmarketing.com\/?p=9452"},"modified":"2026-11-08T18:13:51","modified_gmt":"2026-11-08T18:13:51","slug":"alianza-entre-amkt-y-la-asociacion-de-marketing-de-euskadi-para-fortalecer-el-sector-del-marketing-en-el-tejido-empresarial-vasco-y-nacional","status":"publish","type":"post","link":"https:\/\/asociacionmarketing.com\/eu\/alianza-entre-amkt-y-la-asociacion-de-marketing-de-euskadi-para-fortalecer-el-sector-del-marketing-en-el-tejido-empresarial-vasco-y-nacional\/","title":{"rendered":"Alianza entre AMKT y la Asociaci\u00f3n de Marketing de Euskadi para fortalecer el sector del marketing en el tejido empresarial vasco y nacional"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>El acuerdo impulsar\u00e1 la colaboraci\u00f3n en formaci\u00f3n, investigaci\u00f3n, eventos y difusi\u00f3n de buenas pr\u00e1cticas, elevando el valor del marketing como disciplina clave de direcci\u00f3n.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AMKT avanza en su plan de desarrollo y consolidaci\u00f3n de una red de alianzas estrat\u00e9gicas por toda Espa\u00f1a.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La Asociaci\u00f3n de Marketing de Espa\u00f1a (AMKT) y la Asociaci\u00f3n de Marketing de Euskadi (AMA) han firmado un convenio marco de colaboraci\u00f3n orientado a estrechar y afianzar los lazos entre sus respectivos socios. Ambas entidades tienen el objetivo com\u00fan de potenciar la profesi\u00f3n, y a quienes la ejercen, impulsar el intercambio de conocimiento y reforzar el reconocimiento del marketing como un motor clave para la competitividad, la innovaci\u00f3n y el crecimiento de las organizaciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El acuerdo se enmarca dentro de la estrategia de desarrollo territorial de AMKT, que busca ampliar la presencia y la influencia de la entidad en todo el territorio nacional, sumando capacidades con asociaciones clave de distintas comunidades aut\u00f3nomas. AMKT aportar\u00e1 su liderazgo nacional, capacidad institucional, programas de formaci\u00f3n, investigaci\u00f3n y conexi\u00f3n internacional; por su parte, AMA facilitar\u00e1 su conocimiento del entorno empresarial vasco, capacidad de activaci\u00f3n local y cercan\u00eda al talento e instituciones del territorio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beatriz Navarro, presidenta de la Asociaci\u00f3n de Marketing de Espa\u00f1a (AMKT) asegura que \u00abesta alianza con AMA constituye un paso fundamental en nuestro objetivo de construir una red nacional fuerte, cohesionada y con voz propia en todo el territorio. Nuestro prop\u00f3sito es poner en valor el marketing como una disciplina de direcci\u00f3n estrat\u00e9gica imprescindible para el crecimiento sostenible de las empresas. Sumar la trayectoria, la fuerza y la implantaci\u00f3n de AMA en Euskadi nos permite conectar el talento local con un proyecto de alcance global, compartiendo conocimiento y abriendo nuevas oportunidades para todos nuestros socios.\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por otra parte, Maite Ruiz Roque\u00f1i, presidenta de la Asociaci\u00f3n de Marketing de Euskadi destaca que \u00abeste acuerdo representa una oportunidad para seguir fortaleciendo el marketing en Euskadi, sumando capacidades y creando nuevas conexiones con profesionales y empresas de todo el Estado. Desde AMA queremos poner en valor el talento y el trabajo que se desarrolla en nuestro territorio, donde el marketing desempe\u00f1a un papel cada vez m\u00e1s relevante en la competitividad y la transformaci\u00f3n de las empresas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La colaboraci\u00f3n con AMKT nos permitir\u00e1 compartir conocimiento, experiencias y buenas pr\u00e1cticas, impulsar iniciativas conjuntas y abrir nuevas oportunidades para nuestros asociados. Creemos en la importancia de trabajar en red, manteniendo nuestra identidad y cercan\u00eda al tejido empresarial vasco, pero ampliando nuestra capacidad de generar valor y contribuir a un mayor reconocimiento estrat\u00e9gico del marketing\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>El acuerdo impulsar\u00e1 la colaboraci\u00f3n en formaci\u00f3n, investigaci\u00f3n, eventos y difusi\u00f3n de buenas pr\u00e1cticas, elevando el valor del marketing como disciplina clave de direcci\u00f3n. AMKT avanza en su plan de desarrollo y consolidaci\u00f3n de una red de alianzas estrat\u00e9gicas por toda Espa\u00f1a. La Asociaci\u00f3n de Marketing de Espa\u00f1a (AMKT) y la Asociaci\u00f3n de Marketing de [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[38],"class_list":["post-9452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alianza entre AMKT y la Asociaci\u00f3n de Marketing de Euskadi para fortalecer el sector del marketing en el tejido empresarial vasco y nacional - Asociaci\u00f3n de Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asociacionmarketing.com\/eu\/alianza-entre-amkt-y-la-asociacion-de-marketing-de-euskadi-para-fortalecer-el-sector-del-marketing-en-el-tejido-empresarial-vasco-y-nacional\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alianza entre AMKT y la Asociaci\u00f3n de Marketing de Euskadi para fortalecer el sector del marketing en el tejido empresarial vasco y nacional - Asociaci\u00f3n de Marketing\" \/>\n<meta property=\"og:description\" content=\"El acuerdo impulsar\u00e1 la colaboraci\u00f3n en formaci\u00f3n, investigaci\u00f3n, eventos y difusi\u00f3n de buenas pr\u00e1cticas, elevando el valor del marketing como disciplina clave de direcci\u00f3n. AMKT avanza en su plan de desarrollo y consolidaci\u00f3n de una red de alianzas estrat\u00e9gicas por toda Espa\u00f1a. La Asociaci\u00f3n de Marketing de Espa\u00f1a (AMKT) y la Asociaci\u00f3n de Marketing de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asociacionmarketing.com\/eu\/alianza-entre-amkt-y-la-asociacion-de-marketing-de-euskadi-para-fortalecer-el-sector-del-marketing-en-el-tejido-empresarial-vasco-y-nacional\/\" \/>\n<meta property=\"og:site_name\" content=\"Asociaci\u00f3n de Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-10T08:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asociacionmarketing.com\/wp-content\/uploads\/2026\/11\/Logo-AMKT-1440x900-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alumni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alumni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutua\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asociacionmarketing.com\\\/alianza-entre-amkt-y-la-asociacion-de-marketing-de-euskadi-para-fortalecer-el-sector-del-marketing-en-el-tejido-empresarial-vasco-y-nacional\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asociacionmarketing.com\\\/alianza-entre-amkt-y-la-asociacion-de-marketing-de-euskadi-para-fortalecer-el-sector-del-marketing-en-el-tejido-empresarial-vasco-y-nacional\\\/\"},\"author\":{\"name\":\"Alumni\",\"@id\":\"https:\\\/\\\/asociacionmarketing.com\\\/#\\\/schema\\\/person\\\/de43773ec551c204b7843e08e906765f\"},\"headline\":\"Alianza entre AMKT y la Asociaci\u00f3n de Marketing de Euskadi para fortalecer el sector del marketing en el tejido empresarial vasco y nacional\",\"datePublished\":\"2026-11-10T08:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asociacionmarketing.com\\\/alianza-entre-amkt-y-la-asociacion-de-marketing-de-euskadi-para-fortalecer-el-sector-del-marketing-en-el-tejido-empresarial-vasco-y-nacional\\\/\"},\"wordCount\":480,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/asociacionmarketing.com\\\/alianza-entre-amkt-y-la-asociacion-de-marketing-de-euskadi-para-fortalecer-el-sector-del-marketing-en-el-tejido-empresarial-vasco-y-nacional\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asociacionmarketing.com\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/Logo-AMKT-1440x900-1.png\",\"keywords\":[\"Marketing\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"eu\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/asociacionmarketing.com\\\/alianza-entre-amkt-y-la-asociacion-de-marketing-de-euskadi-para-fortalecer-el-sector-del-marketing-en-el-tejido-empresarial-vasco-y-nacional\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asociacionmarketing.com\\\/alianza-entre-amkt-y-la-asociacion-de-marketing-de-euskadi-para-fortalecer-el-sector-del-marketing-en-el-tejido-empresarial-vasco-y-nacional\\\/\",\"url\":\"https:\\\/\\\/asociacionmarketing.com\\\/alianza-entre-amkt-y-la-asociacion-de-marketing-de-euskadi-para-fortalecer-el-sector-del-marketing-en-el-tejido-empresarial-vasco-y-nacional\\\/\",\"name\":\"Alianza entre AMKT y la Asociaci\u00f3n de Marketing de Euskadi para fortalecer el sector del marketing en el tejido empresarial vasco y nacional - 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